It is the most challenging part of Digital marketing to get high-quality backlinks, especially for small entrepreneurs and startup companies. If you want to boost up your organic website traffic to beat your competitor, you just need to create high-quality backlinks. If you want to create high-quality backlinks, you have to follow a smart SEO backlinking strategy.
In 2022 according to a Google ranking factor, backlinks are trending as one of the top 10 most important ranking factors. So as an organic SEO specialist, I know how to create quality backlinks and what makes a quality backlink strategy for SEO that can link back to your site.
Are you planning to enhance organic website traffic in 2022 through a proper SEO backlinking strategy? If so, keep all these 15 backlink strategy for SEO in mind. With some reliable tips, you will be able to reach more users and expand your ROI.
Instead of sinking behind the race, you must build your trustworthiness in the business and get a reliable union ahead.
Before knowing all the backlink strategy for SEO, we must know
- what are backlinks in SEO?
- what makes a quality backlink?
- why are backlinks important in SEO? and
- how to build backlinks for SEO?
So let’s dive into the deep.
What are Backlinks in SEO?
To grow your organic website traffic using an SEO backlinking strategy, you must know exactly what are backlinks in SEO and how to create high-quality backlinks for your website.
Backlinks are mainly the links that connect one website to another. Google has deliberated backlinks as a vital search engine ranking factor from long ago. So if you get a backlink from another then Google will have a look. In fact, Backlinks state to Google that other websites have trust in your content. So it is more likely to support that page. Similarly, if you collect more backlinks, that page can rank higher for search engines.
As good as you rank on Google, the viewers will increase rapidly to see your website. A good search engine result can help you
- To boost your online sales
- Increase brand awareness and better recognition
- Derive more web traffic
- Become loyal to the customer and create brand trust
- Increase your business ROI
- Congregate fresh leads
- Increase your credibility
Building backlinks can help you to rank higher than the competition. Users will always click on your website before anybody else’s.
Why are Backlinks Important in SEO
Google and all other main search engines believe backlinks are more reliable for a specific page. You must want to know what makes a quality backlink. The Pages that come with a maximum number of quality backlinks have the tendency to get a high organic search engine ranking on the resultant page.
Backlinks are essential because
- It helps Google to get new websites
- They help to improve site ranking
- Helps to give confidence and authority across various websites
- They help to set content into context
How to Build Backlinks for SEO?
Now we already have known about backlinks. So it’s time to find out the way that how to build backlinks for SEO.
Here are 15 different SEO backlinking strategy that can help you to increase organic website traffic in 2022.
Blend a few of these strategies to develop your site ranking.
1. Create High-Quality Link-Worthy Content
It is important to have blog posts on your website. It improves your site ranking score on search engines. Companies with blog posts can achieve 97% more links to their website compared to others.
You need to make sure your content is worth linking to and it is better to create linkable assets, which can include infographics, videos, quizzes, blog posts, eBooks, and surveys. If you want to make link-worthy content you must concern about your content marketing strategy. Making videos and other visual assets such as infographics can capture good quality backlinks.
If there is no link-worthy good quality content, people won’t like to look at a low-quality backlink and they won’t link to the content.
What is your customer want to know? How can you reach the customer and give your message through your content? How can you provide business value to your customers?
All these queries and delivering customers with a valued message can help you get backlinks from high-quality, applicable authorities. You may see some resource pages as well. The resource page may include a few local sites such as government websites and university sites etc.
You may use Backlink Analytics Tool to find resources, which are already linking to your competitors’ websites. Then, build a convenient content strategy to grab that link’s attention!
Try Skyscraper Technique: You may try the skyscraper technique, which includes
- Target such kind of content that already has many links
- Concentrate on enriching your own post to mark it even better than the original link
- Building your content even better
- Promoting your content to anywhere that links to the original post
2. Practice The Broken Link Building Method
You may pick your competitor’s URL and insert it into a tool similar to Ahrefs, which can catch broken links.
Next, generate content, which can replace that backlink. Extend out to any webmasters, which can feature that broken link on their website. Request them to replace the link, which is using your content instead.
Swapping broken links may help to boost your ranking and can generate more organic traffic for you. It can drive you forward in the competition as well.
It is also needed to ensure for your own website completes a backlink audit. For this tactic, your page has to be a suitable resource on the topic to which they were initially linking, so it makes sense to replace the broken link with yours.
3. Claim Your Business Listing
Don’t forget to claim Google my business or any relevant business listings, concerning:
- Yellow Pages
- Yahoo Local
- Google My Business
- Trip Advisor
- Merchant Circle
From the above list, the links are no-follow but they can help to increase your audience. You need to make sure that all your business profiles are up to date on each listing.
4. Arrange Virtual Events Or Sponsor Digital Meet-Ups
While the COVID-19 pandemic is all over the world it is the perfect time to arrange some virtual events. It has increased enormously.
You can host some virtual events to boost your website links and also can create additional backlinks. Find some business organizations that can join as a partner you.
Consider looking for some regional entertainers as well. You may find these useful connections for future collaborations, too.
5. Practice Network Outreach
Find connections with blogs or websites that can host a link to your website. Network outreach connections are more likely to help you than any other thing. These can help you to use connections that you already have.
You may use tools like Ahrefs to define which links you wish to place for. Connecting with journalists and writers can help you to link appear in more posts. So it is wise to start making good connections with the journalists’ network as well.
6. Leverage With Your Brand Mentions
Search the websites that mentioned your business previously. Find them are they linked to your content? If not, you may ask them to make a link to a page on your website.
If you are generating quality content and actively involved in outreach efforts, you will begin to get mentions of your brand on other sites.
Make sure each mention of your brand includes a link back to your site.
You may set up a Google Alert for your brand name and frequently you can search for your branded terms to catch mentions of your brand. If the mention doesn’t contain a link back to your site, you can reach out to the publisher and request it.
Want to cherish your present relationships? Leverage mentions make sure you already have.
You can use Brand Monitoring Tool like SEMRush to define who has already mentioned your brand.
Leveraging these existing mentions may be helpful to boost your site rankings.
7. Take A Strong Part in Social Sharing Strategy
A strong social sharing strategy can help to derive traffic to your content and boost your revelation, which would be brilliant for your link-building strengths and your brand. If you want your content to reach others easily then sharing content can be the best option and it helps your posts to reach maximum exposure on social networks and will improve your website ranking as well.
Backlinks are often considered a challenging aspect of the SEO strategy as they involve lots of things including thought, making relationships, and outreach. Though many experts may like to avoid this part of SEO, specifically quite a massive part of its success depends on other people’s awareness or perception of the content, and it is worth it.
Except for these though, there is a quite high risk in managing in an echo chamber, generating content barely for search engines and not for users, which is not supported by the good SEO experts and this is exactly what Google down ranks.
8. Reclaim Image Links & Use Images to Earn Links
Mostly for image links, Images embedded in websites contain a link to their source. Sometimes, these image links are broken or they do not point to a suitable site.
If a website has linked to any of your graphics take the opportunity and keep observing from time to time.
Make sure that all of your illustrations are used on other sites appropriately and request a link back to your website.
Most recently Infographics are the most commonly used visual asset for websites, which helps to earn backlinks. It is always interesting to experiment with something new. So if you haven’t done it earlier you must try. Before using these you need to optimize infographics and images for SEO, unrelatedly maybe you are a beginner or an advanced SEO expert.
Besides, if you think that infographics don’t work well for your brand, there are a few visual terms below those you might consider getting better output-
• Allow free photo galleries for others
• Create diagrams to explain complex perceptions
• Use graphs and charts with original data
• Create one-page templates
9. Make Email Signatures
You can insert a link to your email signature to drive more traffic to your website. You just need to make sure that your email signature is click-worthy and appealing.
Always add links to your social media accounts so that people can reach you easily and it looks more professional.
10. Update Your Content Regularly
Always keep updated on your old content. It can provide you best results with less effort.
By doing this you can get a spine in search traffic, it develops your content quality and delivers more accurate content, increases your click-through rate, and increase your site’s overall brilliance.
Here are some common tips to implement on your content straight away
• Revise spelling mistakes and grammatical errors from an old blog post
• If there is any broken link fix it
• To get more audiences to include multimedia
• Optimize your content with appropriate keywords
• Link to suitable and latest resources
• Regularly keep sharing your content
You can take advantage of hashtag campaigns on social media to get more traffic. Generate content with the time and get more backlinks and keep sharing.
11. Use Influencers
Influencer plays an important role in marketing for ROI. In some cases, around 50% of customers’ buying decision depends upon influencer recommendations. So mostly around 80% of marketers consider influencer marketing as effective.
Search for the influencers in your diligence and make a business relationship. Have them link back to your website and ask them to review your services or products.
Dealing with influencers can help you leverage their existing brand, loyalty, and trust.
12. Write Testimonials and Reviews
Always keep the option to post reviews and write testimonials because it always helps to make the purchasing decision for customers easily. It also increases trust and improves website rankings.
By offering a post review and writing testimonials about your brand you may get your name and link back on your website.
You can offer to write a review to the brands you work with about their experience.
Brands are mostly keen to feature testimonials on their site and repeatedly link back to reviewers in the return, which is helpful for SEO backlink strategy.
13. Write Guest Blogging
You can start guest blogging which permits you to create a blog post on someone else’s website. Then, in the blog content, you can link to your website. It is better to find a website that is related to your site than you can write a guest post or you can share your expertise, thoughts, and experiences. It will help to leverage that website’s existing audience to build your audience.
14. Get the Sites that are Linked to Competitors
To find out the sites that are tending to link back to your website, you need to search for the websites that link back to your competitors’ sites.
First click on any backlinks website to know the correct URL, which links to the competitors.
Analyze the content type, which is linked to your competitor, and then send a request to the author to publish a link to your web portal with equal competence. Provide them with a persuasive reason that can add extra value to the business and can help to improve their readers’ understanding and experience.
15. Use Directories and Add Links
It is a good practice to List your website on online directories, it plays a vital role in helping develop your presence on the web. For this strategy to be successful it is essential to find high-traffic directories with authority links.
There are lots of directories available online those already direct audiences to the businesses and brands. For example, if you have a business association or business group like a chamber of commerce you can make links on their directories as well.
Why Does SEO Backlinking Strategy Matter?
Backlinking is a prime example of “natural” SEO. The SEO backlinking strategy is related to the content itself, rather than the keywords or the structure of the page. You can boost your SEO by backlinking your pages. The keywords that appear on the first page of Google are limited, and the algorithm can’t rank those keywords very high in the first place. The only way to get those keywords higher in Google’s eyes is to include them in an article or other content on your website.
Your website is your front end for an online business. It’s the place people first look to find out about your company, services, and products. If your website isn’t working, people won’t come back.
SEO Backlinking helps other people find information about your company and service without leaving your site. It’s a way for people to discover your business and services without spending their time on your site. So, why would you want to do this?
In fact, your backlinking strategy is probably one of the most overlooked parts of your SEO plan, which is a shame, because it can mean the difference between success and failure for your business.
That’s because guess what? Links actually do matter. A lot. In fact, according to Google, as of 2016, “the more links your website has, the higher the chances that your page will appear in search results.”
This is why a strong SEO backlinkig strategy is so important — it not only helps your SEO, but it’ll also give your content more exposure, which will increase organic website traffic and enhance your chances of appearing in search results.
As SEOs, it is our job to make sure our sites are always relevant, up to date, and have quality content. But how much do we really know about the impact backlinking has on our SEO? Does it really make a difference?
We believe that it does. A lot of SEOs are hesitant to link to other sites because they are afraid that it will affect their own rankings. But why should you be concerned about this?
If you do link to other sites, do your readers know about it? If you answer YES to these questions, you need to rework your current backlink strategy.
Whether you are a solo entrepreneur or a large company with offices all over the world, spending time, money, and effort on SEO is worth it. If implemented correctly, SEO backlinking strategy will provide your website with the exposure it needs to grow your business and eventually gain more customers.
The Problem with SEO Backlinking Strategy
There are many problems with the way that most SEO backlinking strategy work. The most significant problem is the ever-changing nature of the algorithm. The algorithm can change at any time and without any notice. It’s also possible for a website to earn a lot of backlinks and still languish in the lower quartile of SERPs for keywords.
Unconsciously, if you have created a spammy backlink or harmful backlink it will be harmful to your website and will be the root cause of the ranking issue. So as a webmaster, you have to know what is a toxic backlink and how to get rid of toxic backlinks; otherwise, your SEO backlinking strategy will not work.
SEO Backlinking Strategy is the process of posting relevant, high-quality content on your own site as often as you can. It’s not about just creating content, but also about syndicating it to the highest quality tools available so that people looking for your content are going to find it. When you focus on creating good content, you can rest assured that your SEO backlink strategy is in good hands. It’s not enough to just add new links to your site. You need to also take care of your existing links so that they are pointing to quality content.
Though here we have covered some of the best practices for SEO backlinking strategy. It’s not a comprehensive list of rules and regulations, but it covers the basics and should help you feel more comfortable with the process.
Now you have a better idea of backlink strategy where to start, how to create high-quality backlinks, and what makes a quality backlink.
If you are struggling with backlinks, do not forget to use all these strategies from time to time because most SEO professionals admit to using these.
If your content is not hitting the mark, virtual events, guest posts, link exchanges, influencer outreach, and social media sharing can help to boost SEO organic traffic for your web portal that you are expecting.
So do not forget to use these SEO backlink strategies. Mostly the SEO professionals admit these to use from time to time.
Unless you find the appropriate resources and techniques to get high-quality do-follow backlinks, earning high-quality do-follow backlinks is a tiresome job. Always make quality links that people will look for to link it. If you try suitable backlink strategies you will get a good result within a short time.
Don’t forget to leave your valuable comments in the comments box below that which strategy are you going to use first!
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