We know that video marketing is so powerful nowadays and YouTube is one of the most popular video marketing platforms, with over 2 billion monthly active users. The website has also been the subject of much controversy, as it faces criticism about how videos are ranked and monetized. When you come to YouTube for video marketing, you must follow some rules otherwise you can’t succeed in your marketing campaign. Today, I’ll discuss the YouTube SEO checklist.
|At a Glance|
|1. Youtube is the second most visited website in the world|
2. Nearly 2 billion people visit youtube each month
3. Video marketing has been proven to increase conversion rates by 80%
4. YouTube videos get more than 3x as many views per day as Facebook and Twitter combined
5. You can target specific audiences based on location, age, gender, etc., which means that you’re getting your message in front of exactly who you want it to reach
6. YouTube is a great way to show off your personality and connect with viewers on a personal level – this increases engagement rates
There have also multiple social media marketing channels that can use as video marketing platforms. However, YouTube remains a leader in online video distribution, and there are many reasons why having your video featured on YouTube can be beneficial for your SEO strategy.
Video marketing is the act of using video to promote an organization’s products, services or ideas. It has become a popular way for businesses to increase their reach and make more money. Video marketing can be used on social media platforms like Facebook Live, Instagram TV, YouTube and Snapchat Stories. It can also be used in email campaigns by adding videos as attachments at the end of an email message.
Videos are also shown before some articles on sites like Buzzfeed or Upworthy that allow reader comments. This lets readers share their thoughts on the video with other readers without leaving the site they’re on! And finally, you can create your own short videos for websites like Vimeo or Dailymotion.
Why Video Marketing is so Powerful?
Video marketing is so powerful because it is a great way to tell your story. With video, you can show your customers what your products look like and how they work before they buy them. You can also tell them about the benefits of using your product in less time than it would take to read an article or watch a video that only has text and images.
In the world of business, there is always something interesting happening and video can help communicate what that event or anecdote was. Video gives viewers a chance to connect with you as they watch an authentic moment unfold on screen. It’s more than just pictures, it’s a moving image!
74% of marketers in a recent survey said that video is the medium with the best ROI. In fact, there are many benefits to using video marketing including increased brand awareness and higher conversion rates. Video marketing makes it easy for companies with smaller budgets to compete with big-name brands because videos are so affordable to produce and share on social media sites such as Facebook, Twitter, YouTube, Instagram etc, where most people go looking for content nowadays.
Why YouTube Video Marketing is so Powerful than Other Platforms?
Online videos are a powerful way to reach potential customers, especially on YouTube which is the #1 search engine in many countries.
YouTube is a social platform but it is considered the second-largest search engine in the world, and with over a billion users it’s one of the most powerful marketing channels available.
YouTube has more than 4 billion hours of video watched every day. Given these staggering numbers, it should be no surprise that YouTube marketing can be extremely powerful for brands looking to make an impact on their target audience. So, most of the company make a video marketing strategy through a mastery of the YouTube SEO checklist so that they can make sure of a successful campaign.
Youtube Video SEO
The question is – What is Youtube SEO?
Youtube SEO is a technique used by businesses to increase their organic search rankings on youtube. This can be done with the use of tags, titles and descriptions as well as by optimizing videos for mobile viewing. In this blog post, you will learn how to optimize your youtube video for better ranking in the SERPS using these techniques.
I am going to talk about how you can use youtube videos for your SEO. The first time I heard about YouTube video SEO, I thought it was a joke. After doing some research though, it seems that there are many ways to optimize your videos for better search engine rankings. It’s amazing how much information you can find on this topic by simply searching Google or watching Youtube videos. So why not take advantage of all the free info out there? If you haven’t already, start optimizing your YouTube channel today!
In this blog post, I am going to show some different strategies and tips on what you need for a good video, why it is important, and the overall YouTube SEO checklist.
YouTube SEO Checklist
The YouTube SEO Checklist is made up of three different categories, one on how you can optimize your channel, playlists and the other for individual videos. Optimizing these three areas will help to make sure that your video gets noticed by potential viewers and make a successful youtube video marketing campaign.
YouTube SEO Checklist for Channel
1. Niche Research & Selection
What is the difference between a popular YouTube channel and an unpopular one? What separates the winners from the losers?
The answer to these questions can be found in niche selection. Niche research & selection is considered as the first part of the YouTube SEO checklist. It doesn’t matter how much time you invest into your content, if it’s not relevant to your audience then they’ll never see it. A successful YouTube Channel needs more than just good content; it needs a great marketing strategy as well.
There are many YouTube channels that have big followings and it’s easy to get discouraged when you’re trying to start your own channel. But how would you like the option of having a niche that is less competitive? It turns out there are plenty of niches that people don’t usually go into, but they could be perfect for your new YouTube channel!
2. Channel Name/Brand Name
The most important entity of the YouTube SEO checklist. A youtube channel name can be very important for SEO. A great youtube channel name will catch the eye of readers and give them a good impression, while a bad one will just turn people away. With so many channels out there, it’s vital to get your point across with an attention-grabbing title.
Try to select your YouTube channel name or brand name according to your niche so that people can realize your channel property in one sight. Though it’s not mandatory, it is better for user attraction.
3. Channel Description (Youtube Channel Description SEO)
YouTube channel description is an important part of your Youtube SEO strategy. It can help you rank higher on SERPs and may create more clicks on your site. Having a well-written and engaging intro channel description that captures the reader’s attention is key to gaining more followers and subscribers for your channel. So take some time today and write an engaging description for your YouTube Channel – after all, it’s worth it!
YouTube channel description SEO best practices:
- Write a Unique and niche-relevant description
- Write a Description that reflects your content category
- The description must be within 5000 characters
- Must place your targeted keywords into the content
- Write some hashtags but it’s not mandatory
4. Channel Tags
A lot of bloggers and YouTubers think that YouTube channel tags are just for the personal use of creators. This isn’t true! Channel tags can help you rank better in YouTube’s search engine, both on desktop and mobile. They also help your viewers find your content more easily. So if you want more views for your video content, it’s important to use tags.
A channel tag is the words that you want people to search for when they’re searching through YouTube and looking for video content that matches your niche. The more specific, targeted, and concise their keywords are, the easier it will be for people to find them! Here are some tips on how best to use these tags:
- Make sure your channel name is clear at the beginning of the tag;
- Make it unique – don’t copy what other channels may have already done.
- Be sure not to overuse punctuation since this can scare viewers away from watching your video because there might be too many thoughts or ideas happening at once.
5. Profile Picture
Recent studies have shown that YouTube’s search engine can now index a user’s profile picture as an image. This means that the profile picture is now being used in Google searches and it can help your channel rank higher on YouTube search results pages.
- Upload a good-quality, high-resolution photo of yourself or a logo for your company
- Maintain 1:1 aspect ratio Picture or 800px by 800px (at least 98 x 98px and 4MB or less)
- Rename your image file name according to your brand name
- Use a PNG or GIF file. Do not use the animations file
6. Banner Image/YouTube Channel Art
YouTube channel art is one of the most important pieces of your YouTube SEO strategy that can help you rank better on Google.
It’s also the first thing people see when they watch your channel, so it’s vital that it be catchy and eye-catching! A good idea would be to use an engaging photo of yourself or your products to draw viewers in.
- Upload a good quality, high-resolution Banner Image/YouTube channel art
- The banner size will be –
- 1855px by 423px (For Tablet)
- 1546px by 423px (For Mobile)
- 2560px by 1440px (For TV)
- 2560px by 423px (For Desktop)
- Use a PNG or JPEG image that is at least 2048 x 1152 pixels and 6MB or less
- Rename your image file name according to your brand name
7. Video Watermark
Many people have been wondering how to get a watermark image on their YouTube videos. This is an important step in the SEO process as it helps your videos rank higher and be more visible to other viewers. The video watermark is used as a call to action for youtube.
The watermark will appear on your every video content in the right-hand corner of the video player.
- It can be 150 x 150 pixels
- With one MB file size or less
- PNG/GIF files are recommended for the best results
8. Linked your Web and Social Media and Contact Info
If you want to reach a broader audience on YouTube, then it’s time for you to link your web page with your social media accounts and add contact information for all of these things in the channel’s basic info section that will preview channel art in the right-hand corner.
It will improve your entire brand value to the targeted audiences and also enhance trust value if you offer any service or product through the channel.
9. Channel Trailer
The YouTube channel trailer is the movie preview of your YouTube channel. It’s a short video that tells viewers what they can expect from your YouTube channel in about 60 seconds or less. A great YouTube Channel Trailer will entice potential subscribers to subscribe and watch more videos on your channel.
A YouTube Channel trailer is important for SEO. The video helps inform the viewer about what to expect in terms of content on your channel and can be used as a way to connect with people who are interested in watching videos like yours.
10. Featured Video
Basically featured video is used for the returning subscribers. YouTube features videos that are trending on its homepage, which can be a great way to get your video seen by millions of people. YouTube’s featured videos will help you rank higher when someone searches for keywords related to your video. Including YouTube in your SEO strategy is an efficient way to maximize views and drive traffic back to your website or blog post.
11. Regular Community Post
Regular community posts are important for YouTube SEO because it shows Google that you’re actively engaged in the platform. If you don’t have a lot of subscribers, this is an opportunity to reach out to other creators and brands with your audience.
YouTube Video SEO Checklist
1. Keywords Research & Selection
YouTube is an ever-growing platform for many businesses to reach their target audience. But, there are a lot of things that need to be considered when building a YouTube channel. Keywords research and selection is the most priority youtube video SEO checklist that can help you grow your following by targeting the right people for your brand.
You should really think about your keywords and how they can help with your SEO. There are many ways to research keywords, but the best way is to search for popular videos on YouTube and see what words people use in their title tags, descriptions and tags. It’s always better to be more specific than general when it comes to titles because viewers will not click on broad types of topics like “My Life” or “Beauty”.
2. Video Title Optimization
The importance of YouTube video title optimization for SEO is a hot topic. What you might not know is that the title length on videos has an impact on your ranking on Google search results pages or SERPs.
The more characters, or words, included in your YouTube video’s title, the better chance you have of showing up higher in the rankings when someone searches for keywords related to your content.
There are many reasons why optimizing your YouTube video titles is important for SEO. The first reason is that it helps increase the click-through rate of your videos on YouTube, which in turn will drive more traffic to your site. It also improves search engine rankings and can help with branding efforts.
- Write a unique title within 100 character
- Place your targeted keyword in the first position. Also can add here the brand name
- Try to write a short title, meaningful and content-relevant title
3. Video Description
YouTube videos are a great way to share your knowledge and expertise with the world. However, if you want people to find your videos on the Google search engine results page (SERP), then it is important that you write an engaging description for each of them.
A description can be as simple as a few sentences or paragraphs explaining what the video is about, who it’s intended for, and why they should watch it. You may also want to include a call-to-action asking viewers to subscribe so they’ll get alerts when new content is published. An engaging YouTube video description will help more people see your work and enjoy all of its benefits!
- Write a unique title within 5000 character
- Must place your main keyword. Also include some related (secondary) keywords.
- Include your website, social and other youtube video URL
- Rite some hashtags according to the content.
4. Video Tags
YouTube videos are great for boosting SEO, but one thing that can be overlooked is the video tags. Video tags are what will drive traffic to your video and give it the best chance of ranking well in search engines.
- Use your selected keywords as video tags
- Do not copy from other profile
- Must select video-relevant tags
- All tags will be 5000 characters
- You can use up to ten tags per video
- Multiple tags are separated with commas but keep them concise and relevant.
YouTube has been around for a while now and if you’re not using it to your advantage, you may be missing out on some great opportunities. For example, one of the most important things that YouTube needs is an SEO strategy that includes hashtags. Hashtags are key in helping people find related videos through search engines like Google or Bing and they also help to increase your video’s ranking and views.
6. High-Quality Thumbnail
The thumbnail is what draws viewers to click and watch your video, but having an eye-catching thumbnail isn’t just a good idea – it can help you rank better in search engines too!
A high-quality YouTube thumbnail can make a huge difference in your video’s SEO. This is because the thumbnail will be what shows up in search results, and it needs to stand out from other videos or else viewers might not click on yours.
7. Video Optimization (Size, Resolution, Filename)
With so many businesses and people utilizing YouTube as a marketing tool, it’s important to optimize for search engines. You can easily do this by following some simple guidelines:
- Make sure you have the proper size video (The ratio will be – 16:9 or the standard size will be 1280x720px)
- Ensuring high-quality videos including video resolution, sound and clear content.
- Give your video an accurate title, and a subtitle that includes keywords relevant to the content of the video and must rename the video or file name according to the keyword.
8. Category Selection
Many people have a misconception about the YouTube category selection in their channel settings. They often believe that it doesn’t matter which category they choose because they are not uploading videos yet. However, selecting the right category is actually very important for SEO and maximize your video’s reach. The categories will help your video show up when people are searching for specific topics. The more specific the topic, the better chance it has of ranking higher than other videos on the same topic.
9. Language and Captions Certification
If you are a business owner, there is no doubt that you want to rank highly in search engines. If this is your goal, then it’s important for you to choose YouTube Language and captions certification wisely so that your videos can be found by customers. There are many factors involved in making sure that your video content ranks high on Google, but one of the most important ones is picking out the right language and captions certifications for your video.
In the age of Google, YouTube is a huge part of SEO. The search engine uses it as one of their ranking factors and you can’t rank without captions. When people are watching your videos they will need to be able to read what’s being said in order for them to understand your message. With YouTube language and captions certification, you’ll gain an edge over other brands that don’t have it! You’ll not only improve conversions by 20% but also increase traffic by 30%.
10. Recording Date and Location
When it comes to YouTube, the date and location of your video are important factors for SEO. There has a YouTube Search filter option where you can get custom data as you want. If you need a video from a specific location or any specific date then the filter search will help you.
As an example, let’s say that you have a vacation video from California in 2017. When you upload this to YouTube, it will only be available for users in the United States. However, if your video is uploaded with a recording date and time of “2018-06-14 06:00” and the location is set to “California,” then it will show up on Google search results pages for people looking for videos related to California or other locations at 6 AM PST time. No matter where someone lives, they can find your content!
So, It is important to select the date and location of a video in order for it to rank highly on YouTube.
11. Subtitles, End Screen and Cards
YouTube is a goldmine of content. It’s full of videos from celebrities, companies and people in your community sharing their life with you. But how do you find the video that’s perfect for what you want to watch?
What are you most looking for when browsing YouTube? Do you want to find the newest music video from your favorite artist, a funny comedy skit, or a tutorial on how to fix something in your home? Whatever it is that you’re searching for on YouTube, it’s important that your content is found by as many people as possible. With over 1 billion users and counting, there are plenty of opportunities out there for everyone! So what can you do to make sure that happens? Well, one thing is adding subtitles End screen and Cards.
Subtitles on YouTube videos can help a user understand a video with sound muted and end screens may provide links to other content while cards offer the opportunity to add links or images.
12. Pinned Comments for Individual Video
Many people wonder why pinning is important for youtube SEO. If you are new to youtube or have been on it for a while, you may not know the importance of this feature.
Pinning a comment that is engaging and encouraging the viewer to subscribe is one of the best ways. A youtube video with a pinned comment is always beneficial for top ranking because it allows you to use your keywords, CTA caption & subscription link, which will increase their search ranking and get more views. So pinning a great comment is not only important but crucial if you want to grow your audience or increase traffic to any other page on YouTube.
YouTube SEO Checklist for Playlist
1. Playlist Name
YouTube is the number one search engine for video content. The algorithm they use to rank videos is very complicated and takes into account a variety of factors. One thing that YouTube does take into account when ranking channels, videos, and playlists are the Playlist Name. When deciding how to name your playlist, it’s important to keep in mind what keywords you want ranked higher on Google Search Results pages or other search engines like Bing or Yahoo! Video Search. So we should select a short, unique, content-relevant, meaningful and keyword-focused title for the youtube playlist. You can create multiple youtube playlists.
2. Playlist Description
YouTube playlists are great for playlisting videos together and making them easy to find. A YouTube playlist description is a great way to improve your search engine rankings and make it easier for others to find your content. It’s also an opportunity to promote yourself as an expert in the field. Make sure you have a well-written, SEO-friendly description that will entice people into clicking on your video from their search results! Let’s discuss how to write a good playlist description-
- The unique and content-relevant description
- All the content should be relevant which are included in a playlist
- Write a description within 5000 characters
- Must place your targeted keywords into the content
- Include relevant hashtags
Hashtags are important to YouTube playlist SEO, and they need to be strategically placed throughout the playlist’s description so that potential viewers can find your content/playlist. Hashtags help categorize videos for those who want to watch similar videos like yours. You may think you’re saving time by not using hashtags, but in the long run, it will take more time because people won’t find your content when searching for a particular keyword or topic. Hashtag use is necessary for those who want their work seen!
One thing is clear video marketing is so powerful nowadays & YouTube is a leader in online video distribution; there are many reasons why having your video featured on the site can be beneficial for your SEO strategy. Whether you want to promote an event or sell products, videos offer a great opportunity for marketing success.
Stay connected with me to get more SEO tips; I hope everybody can play a successful YouTube SEO campaign by following the updated YouTube SEO checklist. As an organic SEO Engineer in Bangladesh, I’ll help with the upcoming online business strategy how could you reach your goal or let me know if you need any youtube video SEO services!
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